Closing the workflow loop
Starnes Consulting delivers a connected leadership experience.Does any of this sound familiar?
Your marketing people continue to wrestle with providing a single view of your customers and prospects with any accurate, let alone, global information reporting.
Effective use of any of the newer marketing channels (social networks) presents a level of complication you just cannot think about.
Even if your marketing team is effectively coordinating across multiple marketing channels, they fail to accurately and consistently inject new information into the team workflow. Understanding how to weave new ways to engage clients and customers across job roles and sales opportunities is a constant problem
My marketing and sales departments are lagging, except for the “one guy” that “gets” online marketing and social networks – and uses them effectively
My most effective sales engagements and projects are with my legacy clients – the ones that use the “old system” to get things done
With the rising flood of available customer data, companies are rethinking everything from job roles to how marketing functions in the broader organization. From account-based marketing to closer alignment with customer service, top marketers are change agents staying ahead of the curve.